Rentla – EUCTO – Business Transformation

Corporate Laptop Rental Growth for a Leading IT Solutions Provider

Goal:

To become the preferred laptop rental partner for corporates, startups, and MNCs in Chennai while generating consistent high-volume rental inquiries and long-term contracts.

Achievement:

100+ corporate leads generated in under 6 months
50+ quality rental inquiries every month
70% overall increase in total leads across all channels
Ranked in Top 3 for high-intent keywords like “laptop rental Chennai,” “corporate laptop rental Chennai,” “bulk laptop on rent Chennai”
60% boost in organic visibility and branded searches

Client:

Rentla- One of Chennai’s fastest-growing IT solutions and laptop rental companies serving startups, mid-size firms, and Fortune 200 clients across Tamil Nadu.

Approach:

SEO & GMB Optimization: Complete technical SEO, location-specific landing pages, and aggressive Google My Business optimization with daily posts, offers, and review management.

Google Ads: High-converting Search + Performance Max campaigns targeting decision-makers with keywords like “MacBook rental for office,” “laptop on rent for corporate events,” and “short term laptop rental Chennai.”

LinkedIn Ads: Precision targeting of IT Heads, Procurement Managers, HR, and CEOs in Chennai with sponsored content, InMail, and video ads showcasing fleet quality and instant delivery.
Email & WhatsApp Marketing: Fully automated lead nurturing using AiSensy + Zapier + Google Sheets – welcome sequences, rental offers, testimonials, and renewal reminders achieving 40%+ open rates and 3x industry CTR.

Result:

35% reduction in Cost Per Lead (CPL)
300%+ ROI on ad spend
30% of blog content ranking in Google Top 10
65% of new rental contracts now coming from organic + repeat/referral sources
Became the No.1 searched and most trusted laptop rental brand for corporates in Chennai